Unbeknown to most, vegan and cruelty free are not the same. These two terms both need to be considered when shopping for cosmetics of any kind. Vegan means that a product does not contain any animal derivatives, whereas cruelty free means that products are not tested on animals. Luckily most cruelty free brands are also vegan, and vice versa which makes them 100% vegan. It might be a bit of a shock to see just how many cosmetic brands aren’t vegan or cruelty free, but please don’t feel guilty if you have used them previously - I used to and only very recently stopped once I did a lot of research!
It can be really difficult to know what cosmetic companies are appropriate for someone living a vegan lifestyle, so to make things easier, here is a list of 100% vegan companies along with a disturbingly long list of companies to watch out for. I haven’t been able to include all the cosmetic companies in the world, so if you can’t see one you were hoping to find, check out the links at the bottom of the page!